13 Best jewelry stores in New York City
New York City is a renowned hub for luxury and style, making it home to some of the world's most prestigious jewelry stores. From iconic brands like Tiffany & Co. and Cartier to hidden gems in the bustling Diamond District, jewelry stores in New York City offer a dazzling array of exquisite pieces for every taste and budget. Explore these magnificent showrooms and uncover unique, timeless treasures that will elevate your jewelry collection.
- 1. KAY Jewelers
- 2. SHW (Still House) Jewelry NYC
- 3. R & R Jewelers
- 4. Soho Gem Sapphire & Diamond Engagement Rings NYC
- 5. Magnolia Jewelers - 春興珠寶錶行
- 6. I.D. Jewelry
- 7. Martin Busch Jewelers
- 8. Kathe's Jewelry
- 9. Popular Jewelry
- 10. Kim's Fine Jewelry
- 11. Greenwich St. Jewelers
- 12. Raineri Jewelers
- 13. New Top Jewelry
1. KAY Jewelers
America's #1 jewelry store since 1916

A jewelry store with a great selection of pieces and helpful staff is the perfect place to find that special piece. Whether you're searching for an engagement ring or a gift for a loved one, you'll find a wide variety of beautiful options to choose from. The knowledgeable and patient staff are there to assist you in making the right choice, making the shopping experience enjoyable and stress-free.
From elegant engagement rings to unique statement pieces, the jewelry selection is sure to impress. The staff's expertise and attentiveness ensure that each customer receives personalized service and finds exactly what they're looking for. With a wide variety of prices and styles, this jewelry store offers something for everyone, making it a top choice for all your jewelry needs.
2. SHW (Still House) Jewelry NYC

3. R & R Jewelers

R&R Jewelers is an outstanding choice for those in search of high-quality rings. The company, located in New York City's Diamond District, was founded in 1985 by two brothers, Rami and Robert, and has since earned a global reputation for excellence. R&R's jewelry is known for its exceptional quality, and the company's commitment to top-notch customer service only enhances the overall experience.
When we visited R&R Jewelers to purchase our wedding bands, we were immediately struck by the friendly and welcoming atmosphere. The staff took the time to understand our needs and preferences, and provided us with a very fair quote. Whether you're looking for a simple wedding band or a more elaborate design, R&R has the expertise and resources to create a beautiful and lasting piece of jewelry. With their commitment to quality and customer satisfaction, R&R Jewelers is a standout choice for anyone in the market for rings.
4. Soho Gem Sapphire & Diamond Engagement Rings NYC
Unique, custom engagement rings for a perfect proposal

A boutique known for its exceptional customer service, this establishment boasts a team of experienced GIA graduate gemologists and jewelry professionals. These knowledgeable individuals are well-equipped to assist customers with all budgets, providing expert advice and tailored recommendations to suit their needs. The dedication to customer satisfaction is evident in the personalized attention and care each customer receives.
The boutique's jewelry selection is truly unique, offering a diverse range of designs that cater to various tastes and styles. From understated diamond pieces to bold, colorful statements, there's truly something for everyone. The vibrant patterns and striking designs quickly gained popularity, making this boutique a go-to destination for jewelry lovers seeking something special.
5. Magnolia Jewelers - 春興珠寶錶行
Family-owned, custom jewelry and watch specialists

Magnolia Jewelers, located in the heart of Chinatown, New York City, has established itself as a premier destination for watch enthusiasts. With a perfect 5.0 rating from an impressive 492 reviews, customers consistently highlight the store's long-standing reputation since 1
6. I.D. Jewelry
Family-owned with 35+ years of experience

I.D. Jewelry, a reputable company with a rich history dating back to 1986, has built a strong reputation in the New York Diamond District and the world of loose diamonds and fine jewelry. They are renowned for their exceptional quality, expertise, and personalized service.
Yekutiel, the proprietor, and his knowledgeable staff went above and beyond in creating a custom-designed ring. Their professionalism, attention to detail, and warm demeanor made the entire experience seamless, comfortable, and even thrilling. They created a pressure-free environment, ensuring that their customers could make informed decisions in a relaxed atmosphere. The end result was a beautiful and unique piece of jewelry that perfectly captured their clients' vision. Two thumbs up for I.D. Jewelry!
7. Martin Busch Jewelers
Family-owned since 1954, custom jewelry specialists

Busch Jewelers provided exceptional service to Thomas and his fiancée during their search for an engagement ring. The patience and knowledge displayed by their jeweler, Eva, made the process stress-free and enjoyable. Eva went above and beyond by ordering different alexandrite gemstones for the couple to view and helped them narrow down their band options. As a token of appreciation, she gifted them a bridal box filled with thoughtful items. Thomas highly recommends Busch Jewelers for their outstanding customer service and personalized attention.
Allison also had a wonderful experience with Busch Jewelers while selecting her engagement ring. She and her fiancé appreciated the assistance they received from the staff, making the overwhelming process enjoyable. The final product was a stunning ring that exceeded their expectations, thanks to the jeweler's expertise. Allison highly recommends Busch Jewelers for their exceptional service and attention to detail, which resulted in a beautiful and meaningful engagement ring.
8. Kathe's Jewelry
Family-owned with personalized, honest service

Kathe's Jewelry offers a fantastic selection of jewelry that is sure to impress. From elegant necklaces to fashion-forward earrings, there is something for everyone. The customer service is exceptional, with staff who take the time to understand each customer's needs and preferences. They are friendly, approachable, and provide valuable guidance without being pushy. It's no wonder that customers leave the store feeling satisfied and with a smile on their face.
Kathe's Jewelry is a must-visit for anyone looking for exceptional quality and outstanding customer service. The knowledgeable staff are experts in their field and can help customers find the perfect piece of jewelry for any occasion. Whether you're looking for an engagement ring or a special piece to add to your collection, Kathe's Jewelry is the place to go. With its impressive selection and top-notch customer service, it's no wonder that customers keep coming back for more. If you're looking for a memorable shopping experience, Kathe's Jewelry is definitely worth a visit.
9. Popular Jewelry
Largest curated selection of fine jewelry since 1988.

A visit to Popular Jewelry is a must for jewelry lovers in NYC. The store offers an extensive range of designs, catering to every taste and preference. From traditional to contemporary, delicate to bold, there's something for everyone. The knowledgeable and approachable staff are always ready to assist, making the shopping experience enjoyable and informative. Their expertise in jewelry and dedication to customer satisfaction set Popular Jewelry apart from other stores.
For those in search of unique and high-quality jewelry, Popular Jewelry is the place to be. With a wide array of beautiful pieces, you're bound to find something you love. The customer service team goes above and beyond to ensure a positive experience. They take the time to understand your needs and help you make the perfect choice, making Popular Jewelry an ideal destination for all jewelry shopping needs. This reputable store has earned its place as one of the best jewelry stores in NYC.
10. Kim's Fine Jewelry
Family-owned with a reputation for honesty and integrity

The owners and staff of the jewelry store are incredibly kind and helpful. Their exceptional service makes it an establishment that comes highly recommended.
The process of getting rings resized and replated was a smooth one, with the entire procedure taking just a short amount of time. The prices for the services were also quite reasonable. The end result was impressive, with rings fitting perfectly and the replated ring appearing brand new. It is without a doubt that the jewelry store will be the go-to place for any future jewelry needs.
11. Greenwich St. Jewelers

Greenwich St Jewelers has earned a stellar reputation for their exceptional work and service. They have demonstrated their expertise by diagnosing and addressing issues with customers' jewelry pieces, including a delicate engagement ring with a brittle white gold band. Instead of simply repairing the ring, their designers took the opportunity to create a custom-designed engagement ring that better showcased the customer's emerald-cut stone.
With their in-depth knowledge of jewelry design, Greenwich St Jewelers helped the customers choose an ideal wedding band that complemented the newly created engagement ring. The friendly and thoughtful team at Greenwich St Jewelers ensured the jewelry selection and customization process was a positive experience for the customers, ultimately exceeding expectations. Their timely completion of the repair and customization work further highlights their reliability and commitment to providing excellent service for their clients. Overall, Greenwich St Jewelers go above and beyond as skilled craftspeople, trusted advisors, and all-around miracle workers in the jewelry industry.
12. Raineri Jewelers

13. New Top Jewelry
Affordable luxury jewelry in the heart of NYC

A visit to New Top Jewelry Inc. in Chinatown led to the discovery of the perfect gold rosary bead necklace. The store stood out from the rest, offering the desired piece at a significantly lower price than its competitors. The knowledgeable and friendly staff went above and beyond to assist in finding the perfect piece, making the shopping experience enjoyable and productive.
Once the necklace was found, the staff was more than happy to allow the customer to try it on. They engaged in friendly conversation, contributing to a positive atmosphere and ensuring a successful sale. As a result, the customer left the store feeling satisfied and pleased with both the quality and price of the product, as well as the exceptional customer service provided by the staff at New Top Jewelry Inc.